The Pepkor Lifestyle Digital Media Graduate Internship Programme 2026 is now open and presents a high-impact opportunity for ambitious graduates who want to build a career in digital media, paid advertising, and performance marketing. This is not a routine graduate internship. It is a structured, hands-on, paid programme designed to bridge the gap between academic theory and real-world commercial execution within one of South Africa’s most influential retail groups.PLD Media Graduate Internship Programme 2026
Based in Johannesburg, Gauteng, the programme runs for 12 months and concludes on 23 January 2026. It is open to graduates who are eager to learn, analytically minded, and motivated to contribute meaningfully in a fast-paced digital environment. Pepkor Lifestyle is known for operating at scale, managing multiple retail brands, and investing in future talent through structured graduate development pathways.
This article provides a comprehensive overview of the programme, including eligibility requirements, responsibilities, benefits, career prospects, and application guidance, to help graduates make informed decisions.
Programme Overview
Programme Name: Pepkor Lifestyle Digital Media Graduate Internship Programme 2026
Programme Type: Graduate Internship / Graduate Programme
Duration: 12 Months
Location: Johannesburg, Gauteng
Field: Digital Media, Paid Media, Marketing, Analytics, Performance Marketing
Closing Date: 23 January 2026
Target Group: Graduates (BCom, BSc, Honours, Master’s)
The programme is structured to expose graduates to the full lifecycle of digital media campaigns, from research and planning to execution, optimisation, and performance analysis. Interns work closely with experienced digital professionals, gaining exposure to commercial decision-making and data-driven marketing strategies.
About Pepkor Lifestyle
Pepkor Lifestyle is part of the broader Pepkor Group, one of South Africa’s largest retail conglomerates. The group operates across multiple retail categories and reaches millions of customers daily. Its scale, data-rich environment, and strong digital focus make it an ideal learning ground for graduates interested in performance marketing and analytics-driven decision-making.
By joining Pepkor Lifestyle, graduates are not only gaining work experience but are also becoming part of an organisation that values innovation, ethical business practices, and long-term talent development.
What Is the Focus of the Digital Media Graduate Programme?
The Pepkor Lifestyle Digital Media Graduate Internship Programme 2026 focuses on digital performance and return on investment (ROI). Graduates are trained to understand how digital advertising directly influences business outcomes.
Key focus areas include:
- Paid digital media strategy
- Performance marketing and optimisation
- Data analysis and reporting
- Market, keyword, and competitor research
- Continuous testing and learning in digital environments
This focus ensures that graduates develop skills that are highly relevant and in demand across industries.
What Will You Do as a Digital Media Graduate?
As a Digital Media Graduate, you will not be limited to observation or administrative support. The programme is designed to immerse you in real work that directly impacts business performance.
1. Keyword, Trend, and Competitor Research
Graduates are involved in researching:
- What customers are searching for online
- How competitors position themselves digitally
- Emerging trends in paid advertising and digital platforms
This research helps Pepkor Lifestyle remain competitive and responsive to market changes.
2. Content Review and Publishing
You will support the review and publishing of digital content by:
- Ensuring content accuracy and relevance
- Publishing content across appropriate digital platforms
- Aligning messaging with campaign objectives and brand guidelines
This function connects strategy with execution and helps graduates understand how messaging drives performance.
3. Campaign Performance Monitoring
Digital media success is measured through data. Graduates will monitor:
- Click-through rates
- Conversions
- Engagement metrics
- Return on investment
You will analyse live campaign data to identify what is working and what needs adjustment, then report insights to digital management.
4. Optimisation and Continuous Improvement
Using performance data, graduates will assist in:
- Optimising content formats
- Adjusting budgets and targeting
- Improving campaign efficiency
This stage develops strong analytical thinking and problem-solving skills.
5. Research on New Platforms and Content Formats
Digital media evolves constantly. Graduates are expected to explore:
- New advertising platforms
- Emerging content formats
- Innovative tools and technologies
This aspect of the programme suits curious individuals who enjoy learning and experimentation.
Who Should Apply?
Pepkor Lifestyle is looking for high-potential graduates who are ready to grow professionally and contribute meaningfully.
Minimum Academic Requirements
Applicants must have completed one of the following at an accredited university:
- BCom
- BSc
- Honours Degree
- Master’s Degree
Degrees related to business, science, marketing, analytics, economics, statistics, or digital disciplines are particularly relevant.
Personal Traits and Skills
The programme values attitude, curiosity, and ethical conduct as much as academic achievement.
Key competencies include:
- Strong verbal and written communication skills
- Logical and analytical thinking
- Comfort working with data and insights
- Curiosity about markets, technology, and digital trends
- Proactivity and initiative
- Ability to collaborate across teams
- Practical problem-solving skills
- Adaptability in fast-changing environments
- Professionalism, resilience, and a positive attitude
- Ethical decision-making and reliability
Graduates who demonstrate these qualities are more likely to thrive in the programme.
What Are the Benefits of the Programme?
The Pepkor Lifestyle Digital Media Graduate Internship Programme 2026 is designed as a long-term career investment rather than short-term work exposure.
What the Programme Offers
- A competitive, paid 12-month contract
- Exposure to a large, diverse commercial organisation
- Practical application of academic knowledge
- Access to internal learning and development platforms
- Cross-functional exposure across brands and teams
- A strong foundation for long-term career growth within Pepkor Group
Many graduates use this programme as a launchpad into permanent roles in digital marketing, analytics, e-commerce, and strategy.
Career Development After the Programme
Graduates who successfully complete the programme may pursue various career paths, depending on performance and business needs.
Potential roles include:
- Digital Media Specialist
- Paid Media Analyst
- Performance Marketing Executive
- Digital Marketing Manager
- E-commerce Marketing Specialist
- Campaign and Brand Strategist
- Data and Insights Analyst
Due to Pepkor’s scale, internal mobility across brands and functions is a realistic opportunity for high performers.
How to Strengthen Your Application
To improve your chances of being shortlisted:
- Highlight data, research, analytics, or digital projects on your CV
- Mention tools, platforms, or trends you have explored
- Demonstrate curiosity and continuous learning
- Emphasise performance marketing and digital media in your cover letter
- Show a proactive, solution-oriented mindset
- Apply early and ensure your application is complete
In digital media, impact, insight, and outcomes are just as important as creativity.
How to Apply
Applications for the Pepkor Lifestyle Digital Media Graduate Internship Programme 2026 must be submitted before the closing date.
Closing Date: 23 January 2026
Applicants are encouraged to apply as early as possible and ensure all supporting documents are accurate and up to date.
Frequently Asked Questions (FAQ)
Is the Pepkor Lifestyle Digital Media Graduate Internship Programme 2026 paid?
Yes. The programme offers a competitive paid 12-month contract.
Is prior work experience required?
No. This programme is specifically designed for recent graduates.
Is the programme only for marketing graduates?
No. Graduates with BCom, BSc, Honours, or Master’s degrees in relevant fields are encouraged to apply.
Where is the programme based?
The programme is based in Johannesburg, Gauteng.
Can this programme lead to permanent employment?
Yes. Depending on performance and business requirements, many graduate programmes serve as pipelines to long-term roles.
Final Thoughts
The Pepkor Lifestyle Digital Media Graduate Internship Programme 2026 is a rare opportunity for graduates who want to enter the digital media and performance marketing space with real responsibility, strong mentorship, and exposure to large-scale commercial operations. For graduates who are analytical, curious, and driven, this programme offers a solid foundation for a sustainable and impactful career in the digital economy.
Closing Date: 23 January 2026
Graduates who meet the criteria are encouraged to apply early and take the first step toward a future in digital leadership.
Thato Sabethwa is a passionate education advocate and digital content creator dedicated to helping young South Africans access valuable career and learning opportunities. With a strong belief in the power of skills development, Thato writes informative articles about learnerships, internships, bursaries, and job readiness. Through OnlineLearnership.co.za, Thato aims to guide students and job seekers toward the right opportunities that can shape their future. Her content focuses on practical advice, career tips, and reliable updates to empower readers to make informed decisions about their education and career paths.
